Nowadays many people looking for brand inspiration, then you can’t go wrong with the best branding books. These books provide understanding the world of design and a designer’s ability to influence branding helps provide an unparalleled perspective. Not only are they filled with creative ideas and strategies, but they also tend to be beautifully designed and make a great addition to any creative’s coffee table.
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Here are four of the top books to get you started:
Branding: In Five and a Half Steps by Michael Johnson
Michael Johnson’s Branding: In Five and a Half Steps is an acclaimed book on the science of branding. This comprehensive tome offers insights into some of the world’s best logos, advertisements, campaigns, and rebrands. Johnson explains the concepts, executions, and impacts of iconic brands with great accuracy. He shares stories from his own groundbreaking campaigns, such as Shelter UK and the Science Museum, to illustrate the theory and art of creative thinking.
Johnson is an excellent writer whose enthusiasm for the subject is palpable. Every page is full of carefully chosen examples, and Johnson avoids the jargon and hyperbole found in many other books on the topic. His straightforward approach and expert advice make Branding: In Five and a Half Steps one of the top books on branding and an essential purchase for both new and experienced professionals.
Identity Designed: The Definitive Guide to Visual Branding by David Airey
David Airey, an experienced branding designer, takes a step back in his book “Identity Designed: The When creating a book about visual branding, it’s essential to find projects that showcase high quality and talented professionals. Airey’s Definitive Guide to Visual Branding is one of the best books because of the incredible work showcased in each chapter. Due to his countless years working in this field, Airey can confidently select the most impressive campaigns.
In this book, Airey presents sixteen inspiring projects from renowned world-class agencies such as Freytag Anderson and Together Design, showing a wide.
Book of Branding: a guide to creating brand identity for startups and beyond by Radim Malinic
Radim Malinic has had a great second career as an author and the head of London agency Brand Nu. His book, “Book of Branding”, is a complete guide to starting and running a branding studio, from copyright laws to client presentations and contracts. Malinic’s informal writing style makes the book easy to read and understand, and his enthusiasm and passion for the industry shines through. He uses his own work as case studies to illustrate his points, and provides insight into the hard work and detail behind boutique studio branding. Additionally, Malinic’s “Book of Ideas Vol 2” (and, similarly, Vol 1 before it) is a beautiful guide to branding, combining Malinic’s unique graphic style with his knowledge of the creative industry. This book is essential for anyone hoping to follow in Malinic’s footsteps and become a successful branding studio.
Somewhere Yes: The Search for Belonging in a World Shaped by Branding by Beat Kaspar Baudenbacher
Radim Malinic is a successful author who, in addition to writing, also runs a small branding agency in London called Brand Nu. His book, Book of Branding, is a comprehensive guide for anyone looking to start their own branding studio, covering copyright laws, strategies for client presentations, contract refining, and how to handle disappointments. Malinic’s writing style is informal yet informative, and he provides detailed case studies of his own work to illustrate his points. His enthusiasm for the industry and his unique entrepreneurial spirit make him an ideal guide to brand design. Additionally, Malinic’s Book of Ideas Vol 2 (as well as Vol 1) is a stunning book on branding, combining his signature graphic style with his insights on the creative industry.
To sum up, it appears that people are more aware of branding than ever before, and we have seen how a company’s rebranding can result in significant backlash. Even if you are not directly involved in branding, it can be beneficial and captivating to understand the basics of it. To help with that, here is a list of four books that provide insight into the topic.
